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Prevention efforts led by CHCC's Project Alliance

Preventing substance misuse is a community effort, and it starts with our kids. Yet, teaching children about the dangers of substance misuse is just one piece of the puzzle. Coastal Healthy Communities Coalition (CHCC)'s Project Alliance can equip parents, teachers, and community leaders in the Northern York County, Maine, area to recognize the signs of substance misuse and intervene before it can cause lasting harm. 

Our substance misuse prevention efforts include:

  • Education through Project Sticker Shock, Beverage Server Training, Red Ribbon Week, etc.

  • Presenting information about the dangers of drugs and alcohol to students;

  • Provide parents with the tools to recognize warning signs, tips to effectively talk to their kids about substance misuse, and resources for help if they have a problem; and,

  • Providing resources about preventing substance misuse to anyone searching for information.

Reach out today to learn more or collaborate on substance misuse prevention efforts.

Join Our Project Alliance Meetings

Project Alliance is a Coalition of community members throughout northern York County who work together to create a more healthy and thriving community. We are currently seeking more individuals to get involved and seeking the voices of teachers, parents, and other community leaders. 


If you would like to join or get more information, contact

Project Alliance Coordinator Ethan Pollard at

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Parents: Talk Early, Talk Often

Parents are the #1 influence in a child's life. 

Youth who learn the risks of drugs and alcohol from their parents are up to 50% less likely to use.  – Partnership for Drug-Free Kids.


Even if it seems like teens are not listening, research shows that children of all ages are deeply influenced by their parents’ opinions and values. Use everyday moments throughout your child’s life to talk to them and teach them about the risks of substance use.

Consider talking to your children at informal times, such as during family meals or while riding in the car. Clearly state your expectations and tell them you are always there for them.


Project Sticker Shock

Project Sticker Shock warns would-be furnishers (people who buy and give alcohol to underage drinkers) that someone is watching.  It represents a partnership between youth, retailers, concerned parents and community members, prevention professionals, and law enforcement with the goal of educating potential furnishers, raising public awareness about underage drinking, and strengthening the deterrent effect of the law against providing alcohol to minors.

Sticker Shock is an evidence-based prevention strategy created by teens.
Interested in holding a Stick Shock event in your community?
Contact: or call (207) 602-3551. 


T.I.P.S (Training for Intervention ProcedureS)

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T.I.P.S is a dynamic, skills-based training program designed to prevent intoxication, drunk driving, and underage drinking by enhancing the fundamental "people skills" of servers, sellers, and consumers of alcohol. T.I.P.S gives individuals the knowledge and confidence they need to prevent alcohol-related tragedies with its evidence-based curriculum that has trained over 5.5 million people in the safe, responsible, and legal sale of alcohol.

Interested in free T.I.P.S training? Contact: or call (207)-602-3551. 

Social Media, Drugs, & Youth: What Parents Need to Know

According to Children and Screens, social media has not only accelerated adolescents’ exposure to adult content but also increased access to recreational, illicit, and potentially deadly drugs. Communities are experiencing overdose deaths from drugs acquired with ease online, with 25% of teen drug deaths since 2019 attributed to fake pills (Tanz et al., 2022). How are youth finding information and purchasing drugs via social media, and what are the impacts? What can parents and policymakers do to protect children from harm?


Children and Screens brought clinicians, public health experts, drug intelligence officers, and child safety advocates together to provide guidance for parents about the extent of youth drug access and trafficking to minors online. Click on the link below to learn more.

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